Recently, the luxury sports car brand Porsche decided to Salzburg, Austria, Porsche's holding company (Porsche Holding Salzburg) sold to Volkswagen, the price is about 33 billion euros (equivalent to $ 4.5 billion). Almost at the same time, Germany's Volkswagen Group Supervisory Board Chairman Xi (Ferdinand Piech) in Germany open to the media that the public expects the acquisition of Alfa Romeo brand, which is currently in Italy's Fiat Group. However, some analysts have pointed out, Piech real goal of this acquisition will most likely be another major sports car brand Fiat's Ferrari.
According to foreign media analysis, the acquisition of Salzburg, Austria, Volkswagen Porsche holding company, Porsche is Volkswagen plans to complete the acquisition of the step. It is reported that the transfer of Salzburg Porsche holding company of the whole process, will be held September 30, 2011 to complete. Volkswagen Group said: "The Porsche and Piech families made ??the decision that merger plan is gradual." And also the industry analysis, although the public will be successful in the acquisition of Porsche Retail Operations in Europe (Austria Sa Scholz, Fort Porsche holding company). However, Volkswagen and Porsche's takeover battle will continue for some time. Also, Volkswagen Group CEO Ma Dingwen Winterkorn said in the near future, due to the law and financial barriers are still not fully clear, the merger of Volkswagen and Porsche plan Sancheng chance may come to nothing.
Salzburg Porsche Holding is Porsche's most important European car sales company, is currently a total of 20,300 staff. The company's main business is to sell cars in Europe and in China. As of March 31, 2010, the company's total sales were 421,000 vehicles, operating income € 12.2 billion.
At the same time, the public will buy Fiat's car brand message is still only in the planning stages, I believe there will need to have some time to implement.
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